AI SDR vs a human-approved outbound loop
Fully autonomous AI SDRs promise outbound on autopilot. Here's the trade-off, and why we keep a person in the loop.
Notes on growth
Plain-English writing on finding your growth problem, building the system that fixes it, and keeping a person in charge of what gets sent.
More posts
An n8n alternative for outbound, without the credential setup
n8n is a great general automation tool. For B2B outbound, most teams want something narrower that works on day one.
What a growth engine for a B2B startup actually is
A growth engine is the loop that turns strangers into booked calls, run the same way every week. Here's what goes in one and how to keep a human in charge.
Does AI name your company?
Add your site and your buyers’ questions. See who each engine names, and what to fix first.
Want it done for you? Ignura’s team runs it